source:Industry News release time:2022-03-30 Hits: Popular:Brand bar audio wholesale
Audio products range from a few hundred to tens of thousands, hundreds of thousands, and millions. Just like bags and clothing, there are popular goods, boutiques, and luxury goods.
Audio products are more like watches, one is a timing tool and the other is a sound reinforcement tool. If you only need to use the function, it is very easy to implement. A digital watch does not need to spend dozens or even dozens of dollars, and it is available on the mobile phone. The same is true for audio. You can buy a Bluetooth speaker for tens of yuan, and even without it, mobile phones, computers, and TVs can complete the needs of listening to music, watching movies, and RCF speakers.
Rolex knows that it is a luxury, and what you buy is identity and status, and the timing function is only second. The editor thinks that the audio industry is very strange. It gives the impression that the more expensive the better, it seems that tens of thousands of dollars can't be obtained. How about there is such a concept as "entry-level"? Getting started means that there is still a long way to go, and there is still a long way to go. You don’t need to bring a watch, and you can get around by buying a car for tens of thousands of yuan, which is considered a well-off. Sounds make people both love and hate, cheap ones can’t be looked down upon, expensive ones can’t be bought, others are tens of thousands of dollars per line, isn’t the sound of several thousand dollars the same as rubbish?
Luxury, as explained in Baidu Encyclopedia: Luxury is defined internationally as "a kind of consumer goods with unique, scarce, rare and other characteristics beyond the scope of people's survival and development needs, also known as non-life Necessities. Often people think of luxuries as those very expensive items, that is, items that most people cannot afford.
Summarize the consumption characteristics of luxury goods in one sentence: "Only buy the expensive ones, not the right ones". This means that more meanings are added to the original functional characteristics, or unnecessary costs are added to it, such as birth, lineage, brand added value, etc. The purpose is to make the product look worth the price.
Expensive watches or bags are known as "luxury goods", but audio can make people confused. Few people realize that audio is a luxury and only think that it is not a necessity. At the very least, those audio products that are not aimed at ordinary consumers are definitely luxury goods.
People who don't like to buy luxury watches or bags usually don't talk about these things, let alone hang out in these luxury stores. But the audio is different. No matter whether you have equipment or not, as long as you like it, you can talk about it, and you can go to the store to watch the exhibition.
The biggest problem with audio is to discuss common commodities, popular goods, boutiques, fashion products, and luxury goods together. Hao4K editors can sit down and talk about whether they are social leaders or businessmen. From this perspective, everyone is in front of audio. equal.
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